Empowering the storytellers of the African wilderness

making it easier to find and book the perfect safari experience

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Welcome To Safari Story

Safari Story is a digital platform that enables its white label partners (game reserves, lodges, expert guides and tour operators), to increase direct bookings and improve occupancies through the use of value-adding technology into the safari experience.

From the moment a safari trip is booked, partners using the Safari Story processes will engage with the traveller to enhance the anticipation.  During the trip itself, the traveller will enjoy the game drive experience while Safari Story applications capture and tag imagery, video, routes and stories in a completely non-intrusive manner.  These will be available to provide vivid memories, with guest being featured, long after the trip ends.

By partnering with Safari Story, lodges will be able to provide a better all-round safari experience from booking to long after the traveller returns home.  Word of mouth and the increased reach provided via the APP will result in improved occupancies and encourage direct bookings. 

As more safari operators adopt the Safari Story technologies, we will grow a formidable library of compelling safari content.  This will be supported by skilled post-production teams and modern distribution to entrench Safari Story as one of the go-to safari platforms.

“Original and with an innate understanding of their customer’s needs, the team at Love Nature are always a pleasure to work with.”

Jane Miller


Safari Story

It’s a tech-based disruptor in the safari industry that will:

  • Add to the traveler experience by
  • Provide increased opportunities for independent lodges and other expert suppliers (tour guides and photographers), to differentiate themselves using Safari Story tools
  • Encourage higher occupancies and more direct bookings for participating lodges and partners.

Management Team

James Whitehouse

For the last 20 years, James has been involved with start-ups, business rescues, and private equity investments, across a broad range of sectors.

As MD and then owner of the Sasani Group, he spent seven years repositioning the dominant provider of acquisition, post-production, and studio management facilities to the film and TV industry in in Southern Africa.

Sabina Seeber
Partner Services

Sabina comes from a background in hospitality and property. Her family has founded and owned several of the most prestigious and diverse restaurants in South Africa, with French, Russian, and Vegan cuisine.

Sabina is of German and French descent and brings an attractive international flair to the team. Her focus will be partner services across all areas of the Safari Center offering.

Jared Cave
Partner Services

Jared has spent most of his life trying to find ways to spend as much time as possible in Africa’s wild places, whether for work or pleasure.

For the past 5 years, he has been developing and conducting adventure travel offerings throughout Southern Africa, from the Zambezi River to the Namib desert.

Safari Story

Empowering the storytellers of the African wilderness